Midjourney: Latest Developments and Innovative Features

Midjourney continues to lead the development of generative AI image technology in 2024, recently introducing several innovative features and demonstrating significant user growth and impact.

User Growth and Engagement

Midjourney currently boasts approximately 15 million active users on Discord, with daily new user additions ranging between 80,000 and 90,000. Its Subreddit community also comprises over 850,000 users, making it one of the largest Subreddits. Since its launch, Midjourney has generated nearly 970 million images, averaging about 30 tasks completed per second.

New Feature: Consistent Character Generation

Midjourney recently rolled out a highly anticipated feature called “Character Reference” tags (–cref), allowing users to maintain consistency of characters across multiple images. This is particularly important for creating narrative works that require consistent characters, such as movie storyboards, novels, or comics. Users can achieve this functionality by adding the URL of character images following a text prompt and using the –cw tag to adjust the strength of character consistency.