The transformative impact of generative AI on the fashion industry
Fashion stylist Opé M has been exploring the ways in which AI technology, specifically generative AI and the metaverse, can revolutionize the fashion industry. Through her experimentation with generative AI platforms like Dall-E and Midjourney, Opé discovered that she could use AI to not only enhance her fashion illustration but also transition from being a stylist to becoming a designer. Her AI-generated designs gained recognition when she participated in the AI Fashion Week competition and partnered with clothing brand Revolve. Opé’s designs sold out immediately, showcasing the potential of AI in fashion. Despite criticism from some artists who view generative AI as a threat to their creativity, Opé sees AI as an assistant rather than replacement for fashion designers. McKinsey & Company predicts that generative AI will contribute $150 billion in revenue to the fashion industry in the next few years.
Generative AI is not only transforming fashion design but also skincare. At a recent conference, Perfect Corp. showcased an interactive virtual try-on booth that utilized AI and augmented reality (AR) to help users analyze their skin and try different beauty products. The company’s technology, used by brands like Estée Lauder and Tresemmé, provides realistic virtual try-on experiences by accurately analyzing a customer’s face and creating different hairstyles that suit their features. Virtual try-on technology is revolutionizing the beauty industry and attracting attention from individuals like Melissa Noorily, who praised its ability to provide detailed analysis and readings of one’s skin.
Revea, a skincare company, is harnessing AI technology to improve beauty by offering personalized formulations. Users take a skin assessment quiz and the company’s patented face scan technology analyzes their skin, allowing Revea to create custom formulations based on the results. Revea utilizes advanced imaging techniques, neural networks, and learning models to determine the underlying structure of a person’s skin and develop formulations to address specific concerns. This combination of AI and skincare has the potential to revolutionize the industry by providing tailored solutions for individuals.
Overall, the transformative impact of generative AI on the fashion industry is becoming evident. From AI-generated designs to virtual try-on experiences and personalized skincare formulations, AI is changing the way fashion and beauty are approached. It offers new possibilities for creativity, communication, and customer satisfaction.